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In the field of business, an exceptional approach when it comes to introducing your business is something that can offer you success. The manner through which you market or advertise your product is one of the major factors that can make or break your business. Because of this, you really have to be very careful in choosing the perfect marketing approach for your business to ensure that profitability can be anticipated. One of the most effective marketing approaches that have become a major hit to a lot of business owners is that which is referred to as SMS marketing.

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This process involves a more personalized approach in terms of reaching to your target audience for the purpose of providing them information about the kind of product and services that you offer. Through this marketing approach, a more exceptional service to the public which can attract and gain the attention of a huge part of your target market can be something to look forward to. This marketing approach is also proven to work more effectively with the presence of bulk SMS software.
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Bulk sms software is considered to be an instrument that will bring success at your doorstep. However, you have to be very careful in choosing the software that will work for you. As among the many essential features you have to look in this software is its ability to store important client information. Never try to get yourself involved to a company who offers a bulk SMS software that does not have the capacity to store some essential information about your prospective clients. As you are expected to reach the public in a more personalized manner, lack of information about your clients can cause you to fail.
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Another feature that you have to look into the software is its ability to formulate client groups. This means that the software must be able to group different prospective clients basing on how you prefer them to be grouped, say for example based on their age, gender or location. Once groupings are created, you may then be able to send bulk messages to the different groups and such will make your marketing task an easier one in comparison to that when you have to send each of your client individual and unique messages. A software to work even more effectively should also have the ability to send messages anywhere in the planet. The software should be easily accessible in order for the public to immediately gain information about your business. Another feature that you have to look in the software is its ability to send messages to a single person aside from its ability to send bulk messages.
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If you choose SMS marketing to introduce your business to your target audience, bulk SMS software should always be around to serve as an effective back-up for you. It is an important tool that guarantees your success in the field of business. Still, you have to make sure that your chosen software has all the essential features for it to work in the manner that you intend it to. Through this, you are bringing yourself closer towards profitability.
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These days the competition in the field of any type of business has increased to such an extent that if you do not stay connected to your customers very often then it is almost impossible to rise in your business. Connectivity is the most important thing in the present day situation. The main thing is that you need to make the customer understand the need of your product or service, also that you need to make them aware of your latest offers. Therefore for this reason it is essential that you have better communication with people. Thus almost every business concern is after growing better communication with their customer. And for this purpose several means of communication are utilized. Among these means of communication the most recent, most effective and the least time consuming and the cheapest means to communicate with the customers is the SMS marketing.
SMS Marketing
With the rapid of growth of mobile phones, we can see that almost every person do possess a mobile phone. Therefore using it as a medium of communication for the marketing purpose is not a bad idea. Rather these days most of the companies are in favor of using the SMS technology as the medium of communication with their customers. The most important feature of this SMS marketing is the bulk SMS facility. With the help of this technique a company can send the same message to a large number of people at the same time, that too at a very little cost. However, there is more certainty in the delivery of your message because of the store and forward facility. And unlike email, where the message may land up as junk mail, SMS is more secured as it is a spam free mode of communication.

However, the bulk SMS technology can be used for varied purposes. Other than sending latest updates and newest launches to the customers it can also be used to send immediate alerts to their employees about emergencies and critical situations. It can also be used as a medium to send updates or messages to roaming employees like sales persons and technicians on the road. And this is also been used by several companies to send greetings to their clients and suppliers on various occasions and festivals.
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The most important thing or the very special feature of the bulk SMS technology is that you can send a single message to several persons at the same time. If you are the sender all you need to do is to type the message once and set the mobile numbers of the people whom you want to send the message to and your message would be sent to those numbers at once. And if any receiver is out of range the message can wait in the SMSC server even for days and then it would be delivered when he comes within the range. Therefore there is less chance of your message getting lost. Moreover, another important reason behind the popularity of the bulk SMS technology is its low cost nature. It can save up to 30% of the media campaigning and promotion costs.
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The bulk SMS service is one of the hottest choice of most of the leading companies. Because of the reason that SMS is the spam free communication system therefore the SMS marketing strategy is adopted by most of the companies. However, the SMS marketing technique is the latest advancement in the field of marketing strategy. And with the introduction of this method communicating with the customers for a company have become much easier as well as it has become less time consuming and even without disturbing the customer. The company or the sales person cannot know in what state the customer is when they are going to approach them. Therefore in such cases it is often seen that instead of convincing the customer to purchase their product or service it makes the customer with their phone calls. Often the similar thing happens in case of direct visit of the sales person to the customer without prior appointment with them. Even if you are using the email marketing strategy it is often seen that your mail land up in the customer's junk mail folder and the message gets deleted automatically after a while.

Therefore most of the companies these days prefer to choose the Bulk SMS marketing strategy, and the reason is that SMS is the spam free communication system. This is however, better than the previous mentioned methods as unlike those methods the main facility is that if you send a SMS there is less chance of your message getting lost. The store and forward facility helps the SMS you send to store in the SMSC server and then it is forwarded to the customer's mobile. This is helpful in the way that if the customer is not within the range or if his mobile is switched off your message won't get lost. It would be stored and when the customer switches on his mobile or comes within the range your message would be delivered to his mobile your message would be delivered to his hand set. The SMSC server can store the message for days if necessary and then it is delivered when the situation is ripe. Moreover, the bulk SMS service helps in sending the same message to a multiple number of customers at the same time. All you need to do is to type your message once and set several mobile numbers, whom you want to send your message to and your message would be delivered to the customer's handset within seconds. In this way you can send the same message to a large number of people at the same time. This provides you a great advantage as it consumes less time and is much cheaper than other means of communication with your customers. This method is beneficial for your customers also as they need not have to spend their valuable time and can go through your message anytime they feel appropriate to do that. Even if necessary they can read the same message the second time for better understanding.

On of the drawbacks of the SMS marketing strategy is that you cannot be elaborate in your words while writing your message and cannot provide very minute details of your services within the same message as a SMS cannot be more than 160 characters therefore you cannot convey your message in a round about way and come straight to the point. Now it is upon you how you want to send your message.
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An SMS gateway enables a PC to send or get Short Message Administration transmissions to or from a media communication. Most messages are in the long run steered into the cell phone systems. Numerous SMS gateways bolster media change from email and different configurations.

In a country where more smartphones are being used than toothbrushes, Bulk SMS Marketing is no doubt any business's sure shot way to connect with audiences. It is an extremely effective medium to reach out to millions of people at the same time. And also the open rate of SMS is the best among this kind of marketing, So there are possibilities for best ROI

Generally, an SMS is opened inside five minutes of its conveyance. Hence, that makes Bulk SMS Marketing an extraordinary decision for new item dispatch data, constrained offers, regular rebates, arrangement updates and coupon advancements.
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Utilizing SMS to specifically instant message clients are an extremely successful approach to impart straightforwardly new data and offers. In any case, the tenets that administer the business are tight with respect to what is considered spam and what isn't. This implies organizations that need to use Short Message Service (SMS) framework strategies for marketing and correspondence should be watchful about how they handle the errand. A business ought to make sure that the immediate correspondence framework that it has worked to address Bulk SMS marketing needs was developed in light of those particular concerns.

Utilizing an SMS Gateway has its own favourable circumstances. Some of them are as per the following:
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· SMS Platform for Business Messaging

· Sub-Accounts for Team Members

· Virtual Mobile Number

· SMS Sender ID

· Long Text Messages

· SMS Stop Command

· Reporting & Analytics

· Secure Text Messaging

· Incoming Message Automation

There are few types of correspondence accessible to an organization that is as immediate and successful in taking a message and truly putting it right in the hands of the planned buyer. On the off chance that a specialist's office needs to stay up with the latest about the doctor's accessibility, SMS is the ideal method to do it. It is likewise a significantly less expensive technique for correspondence that other direct marketing options, for example, mailing updates or making telephone calls. As in the case of a specialist's office, it's less demanding and less expensive to send updates about arrangements to patients by means of content informing than it is to have a partner put a telephone call and endeavour to talk straightforwardly with the patient.

Another effective way to reach your customer is using WhatsApp for business.

Hundreds of people spend between N20, 000 to N250, 000 advertising in local newspapers, Radio and Television stations daily thinking that their products will be seen by hundreds of thousands of people. But it will shock you to know that except in a situation whereby there is breaking news of national interest, hardly will you find 10,000 people reading a newspaper a day out of the over 160 million Nigerians. And many of those who even decide to read, due to insufficient time in their hands, skip pages of the newspaper to the segment they are interested in. E.g. Entertainment and show biz, sports etc. Out of hundred (100) people who advertise on such mediums, only about two percent (2%) of them made 10 - 20 sales.

Why using BULK SMS? The question that readily comes to mind is "why not use Radio, Television or newspaper for my advertisement or information source to my clients". To answer this question for a better decision making, let us take into consideration the following statistics.

Current statistics shows that; 9% of Nigerians watch TV daily; 19% of Nigerians listen to radio daily; 4% of Nigerians read newspapers daily; Less than 2% of Nigerians use the internet daily; 50% of Nigerians use GSM phone daily.

From the statistics above you will therefore see the need to always make use of the most used medium (GSM phone) to communicate your information or advertisements for your messages to get to your target audience instantly. This is because people goes about with their cell phones and any information you want your target audience to receive can be achieved by using the services of bulk messaging. With over seventy (70) million fresh Nigerian phone numbers in our database which you can get free of charge with the help of the "GSM Generator" feature on our website, you can be rest assured whatever message you are passing through to your audience will be received from all over the country instantly.

Whether you have a product or services you want to market to Nigerians or you have an announcement to make, whatever your needs are, bulk SMS is the right tool you need to fulfill your communication desire.

There are many features which makes bulk messaging more advantageous, firstly you can draft your message and schedule it to be delivered at a later date and time, you will also be able to customize your sender ID and most importantly it is very cheap (as low as N1.20k) compare to the traditional SMS costs of as high as N10.

With [https://www.ngspeedsms.com], you can reach 50% (over 80 million) of the Nigerian population instantly. Our bulk SMS pricing is one of the few cheapest price you can get around the country and we deliver instantly with our unique SMS gateway. You get SMS for as low as N1.20k per SMS and Our SMS Message credit cost you 1 SMS unit to Nigerian numbers (MTN, GLO, AIRTEL, ETISALAT, STARCOMMS, VISAFONE, MULTILINKS etc)

Banks and financial institution were one of the first industries to recognise the benefits of bulk SMS as a fast, efficient, low-cost and highly secure communication channel. Amongst banks, credit card companies, brokerage firms and insurance companies there has been a slow, but steady uptake of mobile solutions to meet the consumer requirements of this industry. Global players such as Citibank, HSBC, Visa and Crédit Agricole have all introduced mobile banking to the range of service they offer. And the trend by the financial service industry to expand its use of mobile technology look set to continue -- by 2015 it is thought that there could as many as 1.6 trillion transactions.
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Banks and financial institutions are using bulk SMS to create mobile campaigns to market new products, confirm transactions or as a reminder for renewals. For example, a bank may launch a mobile campaign to encourage savers to act before the end of tax year to make the most of their tax-free allowance -- a great way to reach customers at a time-critical point. Better still would be a 2-way message mobile campaign which allows the recipient to reply to the message. Likewise an insurance company could use bulk SMS to create a mobile campaign to remind customers about their renewal dates or to update customers about a claim...they could even use it to confirm a visits by a claims assessor.

While some of us may be familiar with SMS alerts to let us know about our weekly bank balance, the potential for m-banking goes way beyond this these weekly updates. Financial institutions can introduce mobile solutions that give their customers the ability to manage to their finances whenever and wherever, by offering a complete range of m-banking services. This give them the flexibility to transfer money, check their balance or recent transactions, pay bills or make small value purchases - all through their mobile phone. Mobile technology also enables investors to get alerts on stock prices or do some trading while they are on the go. With security high on their agenda, credit card companies can use SMS technology to help fight fraud by sending a text message to confirm high purchases on cardholder's accounts. As consumers become ever more reliant on their mobile phones, financial institutions that can capitalise upon mobile technology by offering a wide range of m-banking and mobile solutions should find themselves ahead of the game.

Financial service companies must take on board the fact that there has been a change in the way that consumers want to interact with their bank, as well as pay for goods and services. Increasingly, there has been a shift towards fast, convenient access to banking - doing away with the need to visit the bank. While in the developed world this has led to a rise in online banking, in the developing world there is a steady increase in the use of mobile solutions for banking. Here, financial institutions are enabling consumers to make transactions such as bill payments, person-to-person money transfers and to purchase small value goods with their mobile phone. Certainly in areas where banking is just for a wealthy few, more and more people are turning to their mobile phone to help manage their finances.
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So, what we find is that due to consumer demand, many players within the financial service sector are now turning to SMS technology to provide flexible financial transactions for their clients. For this industry m-banking and mobile-based solutions are becoming mandatory, as an increasing number of customers now expect a mobile solution to help manage their finances. It will be up to financial institutions to meet these expectations if they want to retain a loyal customer base.

The fast paced world we live in is actually helping to provide an easier time of providing information to those who need it when they need it. This is due in part to things like bulk SMS Gateway. This is the ability to send out mass text messages instantly. You can reach a very large audience without having to worry about the message being received or any delays in getting the information to the people you are trying to reach. It is no wonder this system is already employed by businesses and schools throughout the world.
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It is important to remember that when you are using this technology that you are able to use it to reach people where they are through their cell phones. You will also be able to have the ability to send concise information to those you are trying to reach. Additionally, you will be able to use the technology to make sure you are averting danger as quickly as possible. This will help you to have peace of mind the rest of the time.

Reaching People Where They Are
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When you are using the bulk SMS Gateway technology, you will be sending information directly to the piece of technology people seem to not be able to leave the house without; their cell phone. Through the text message system, you will be able to reach these people through the one device they are constantly using. Additionally, you will not have to worry about them receiving it because unlike emails, text messages tend to be checked the moment they are received. It provides you with the peace of mind that your message will be seen almost as soon as you send it.

Sending Concise Information

The bulk SMS Gateway allows you to keep your message concise and to the point. People expect for text messages to be brief and to the point without any filler or additional information. You are spared having to provide details about what is going on. Rather, you will be able to provide only the most pertinent facts about what you want to happen. You can tell people in the text message about a particular problem that is occurring and give a directive for action without having to get into the details. This will allow you to get more action and fewer responses with questions.

Averting Danger or Crisis

Because of the speed the bulk SMS Gateway provides you, it is possible for you to get the results you are looking for by averting danger or crisis. Sending out this kind of information quickly and efficiently can help you to minimise the effects that a dangerous situation may pose. It is exactly the reason why so many schools and government agencies already use this kind of system and why a lot of companies have started to employ the same technology.
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Sending out emergency information is quick and easy when you are using bulk SMS Gateway. This will allow you to reach people where they are, send concise information and avert danger.

Getting in touch with clients and reaching prospects are no longer a problem with many business owners today. There are numerous means of marketing products and services even with a little budget. For huge corporations, all possible media can be used to promote and market their goods in order to reach more people. However, for small to medium businesses, most owners may choose the most convenient and cheaper means, and one of them is via bulk SMS gateway.

This is basically a mobile method of promoting your business to your prospects and getting in touch with your regular clients. If you are thinking of sending a news letter is similar to this method, well, you are correct. The only differences are the means and length of sending the message to your recipients. Short messages are sent via computer through the use of SMS gateway software. You can purchase and install this program into your computer and just follow the instructions on how to send your messages to your list of clients and prospects. You may also opt for a company that offers SMS services specifically for businesses. These companies usually have plans and packages that you can choose from, as well.

The convenience of sending SMS to your recipients has never been this easy and fast. If you have a newsletter that's regularly being sent to your regular clients, a bulk SMS gateway can help boost your business further since not everyone is opening and reading their emails on a daily basis. Just think of the higher probability of reaching your target market without being ignored since mobile communication is more proliferate nowadays; and of course, many people take their mobile phones with them all the time.
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In getting more future clients, many businesses are using SMS as well. However, you need to be careful if you wish to apply this on your own business. If in e-mail messaging there are spammers, they also exist in mobile text messaging; and you don't want to be tagged as one. You can have an opt-in facility on your website so you can collect the mobile numbers of would-be clients legally, just like in opt-in email and news letter subscriptions.

Sending promos, updates on a new product line or service, or simply greeting and thanking your clients are just a few steps away with bulk SMS gateway. This service is cheaper, faster and more convenient than other means.

Bulk SMS gateway [http://www.m4u.com.au/api-sms-gateway.html] can help you enhance the manner of handling your business. Message Media has an array of SMS solutions that can meet your business needs. Visit their website to learn more about their services.
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